RSS Hereford is the right cut for Master Butchers’ new shop

Neil Powell Butchers is an artisan craft butcher based in Herefordshire which has recently opened the doors to stunning new shop in the Golden Valley. Involved from the get go, RSS Hereford has been delighted to work once again with this family business to design, deliver and install top-end refrigeration and counter displays.

Enduring Partnership

The enduring partnership between RSS Hereford and Neil Powell Master Butchers, spanning over 30 years, stands as a testament to the value of collaboration and adaptability in an ever-evolving retail landscape. Tradition is blended with technology, and Neil Powell Butchers has not only weathered market challenges over the years but also flourished. It’s a partnership that has maximized customer experience at each site. using superior technology to showcase the quality ingredients that define Neil Powell Master Butchers.

Pushing the technology

While it’s crucial for a retail space to look great, it must also meet the client’s requirements by preserving their premium products and meat in optimal condition. Our Ciam cabinets and counters are easy to use and clean while the shop was designed to ensure smooth operational flow. The new layout is already proving to be a hit!

Crafting the retail experience

The Ewyas Harold location boasts a thoughtfully crafted setup, featuring a combination of a hot display and a refrigerated self-serve Grab and Go section. The cash counter, complete with Impulse shelving, facilitates quick transactions, while the refrigerated deli display showcases a tempting array of offerings. An ambient stepped stone-cooked pie display counter and a 2.4m fresh meat display elevate the options available to discerning customers

To further enhance operational efficiency, we integrated a fully stainless steel refrigerated back fitting with an oven and an integral cutting block. The addition of more self-serve display equipment, including a 1-door vertical freezer display and a 3-door vertical refrigerated display with triple-glazed glass doors, extends a wider array of choices to their customers.

In essence, the Ewyas Harold location is not just a place to grab a quick bite; it’s a culinary destination where customers can engage with a diverse range of offerings. Neil Powell Butcher’s investment in the shop has already increased sales and is proving to be a cut above the rest in the local area.


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