About

At RSS Hereford we work with a carefully selected range of industry-leading brands to offer you the very best ice cream production equipment, commercial refrigeration, display cabinets and counter systems. We’ll guide you to the best solution for your needs and provide a comprehensive service including installation, training and after sales. Operating for over 45 years we are the primary choice for the ice cream, butchery, farm shop, deli, cafe and bar industries. Our service and selection of technology is second to none .

Helping businesses for over 45 years

We are a family business, founded by good friends John James and Dave Hartland in 1976. Founded on commercial refrigeration, we diversified into the wonderful world of ice cream. We are proud of our pioneering role within the flourishing UK artisan ice cream industry and were the first company in the UK to offer regular ice cream making demonstrations. Always looking for new opportunities, we quickly expanded into the bar counter and refrigerated display cabinet market.

From the 1980s we recognised the need for “in house” expertise. We opened our own gelateria, Giovanni’s, to show customers what could be achieved with the right advice and expert equipment. People still remember the parlour fondly and it gave us invaluable experience to share.

Now and the future

Now a third generation family business, we’ve transitioned to new larger premises. Our showroom and demo kitchen change regularly to present our latest products. But although the place changes, our commitment to our customers remains the same. We are passionate about what we do and continue to offer the right advice, expert equipment and technical support for our customers.

Visit us to learn more!

We extend a warm invitation for you to visit and explore our showroom and demo kitchen. Our pioneering monthly “Introduction to Gelato” demonstration days are perfect for newcomers to the ice cream industry and our demo kitchen is a welcoming space for experienced businesses to trial and test-drive our machines. See up close our display cabinets, counters and energy saving equipment and let’s discuss your new project!

  • Our NEXT EVENT

    Demo Day: 26th March 2024

    Visit our Hereford demonstration laboratory and be introduced to the wonderful world of gelato in our FREE “Introduction to Gelato” ice cream demonstration …