May 2011

The season is now in full swing and we hope that the cluster of Bank Holidays have propelled your business into May. Please let us know if the information below is of interest to you:

A Touch of Class

The whole world knows that the Italians have something special when it comes to presentation and style, whether it is an outfit or a new sports car. Café Concerto is no exception and Managing Director Stephano Borjak has created high class, unique and chic Italian coffee shops in London with a little help from RSS Hereford and Bocchini spa. Despite the recession and credit crunch, Café Concerto has expanded with not just one shop, but four new cafés opened in the last two years using Bocchini shop fitting and display cabinets. The ability of Bocchini to design and produce both modular and custom units allows even the most awkward corner to become functional and stylish whilst maintaining a tight grip on a practical budget. The high gloss, warm wood panelling and gold details give a look of luxury reinforced with the use of plush fabrics on seats and benches. Chandeliers add the finishing touch of class.

With shops in some of the highest profile shopping centre locations in London including One New Change near St Pauls, Haymarket, Kings Road and Bluewater in Kent, it goes to show that with the right investment and design team behind you it is possible to make a success even in a time of austerity. For more examples of our shop fit work visit our online photo gallery.

It’s Electro-freezing!!

RSS Hereford has teamed up with the soft ice cream machine manufacturer Electrofreeze to supply their range of units to the UK. You can add a single flavour counter top model to your existing retail space for the profit from only 5 cornets a day! If your location requires something larger, then Electrofreeze also offers single and triple flavour floor standing models in single and three phase power. All prices include a 3 year parts and labour warranty and 24/7 technical support. For more information contact Karren Davies at Karren.Davies@RSSHereford.co.uk.

Prevention is Better than Cure!

Now that the weather is warming up it is essential that you regularly clean your condensers on your refrigeration equipment. You’d be amazed at the number of calls we get with the first bout of hot weather that refrigerated display cabinets cannot keep temperature. Simply unscrew the safety grill from the back of your cabinet and locate the fin-like structure that is the condenser. Using a vacuum cleaner and soft brush move along the fins removing the dust that has built up and which restricts the air flow and therefore the cooling ability of the refrigeration system. For any further technical help contact Paul Lewis on paul.lewis@rsshereford.co.uk.

We’ve Got It Moulded!!

Two of the leading suppliers to the artisan ice cream industry have joined forces to bring you an offer you can’t refuse! Call Caterlink are now stocking the La Gelateria range of silicone moulds from Italian manufacturer Silikomart. In celebration of this, RSS Hereford is giving away a voucher for a 10% discount on the list price of a Techfrost blast freezer with every set of moulds bought. The La Gelateria range of moulds has been specifically designed for the ice cream industry and includes moulds for ice cream on sticks and cakes which allow you to add new product ranges to increase your sales. A Techfrost blast freezer from RSS Hereford drastically cuts down the time it takes to make these products, increasing your productivity and product quality. Stands to display your ice cream on sticks in display cabinets are also available from Call Caterlink. For more information on Silikomart moulds phone Call Caterlink on 01208 78844 or for Techfrost blast freezer information call RSS Hereford on 01432 276777 or visit the Techfrost page on our website. Offer ends May 31st 2011.

Dates for Your Diary

RSS Hereford will be out and about at the following exhibitions later this year:

• Dairy Event and Livestock Show 2011, The NEC, Birmingham 6th and 7th September.
• Ice Cream Expo 2011, Yorkshire Event Centre, 1st – 3rd November.